A few years ago, we were consulting to one a financial services client. Experience we thought was on our side when introduced by a young digital guru (YDG). When we ran through what we thought was the best customer engagement/retention Read more…
In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Read more…
The Law of Monitoring Generally, the law allows you to monitor an employee’s communications in the workplace, with a few important exceptions. Here are the rules. Phone Calls Employers may monitor employee conversations with clients or customers for quality control. Read more…
We have just ended a long-term engagement with a software development company in Cape Town. Our terms of engagement were to provide external input into the management thinking of the company and to advise the CEO accordingly. One of our roles Read more…
At first I thought I had a reverse Rip van Winkle moment when I went into the Standard Bank website a couple of weeks back. The home page is just shocking. The last time I saw a “Welcome to our Read more…
We’d just like to draw attention to the fact that a couple of our zero27 email addresses have been used in SPAM attacks. It is a total nuisance for us – but is so easy for a spammer to do – simply Read more…
Nothing much has changed over the last 20 years it would seem – government is still getting taken for a ride by the Bullshit Brigade – I would love to know who is behind the web company? The real cost Read more…
Two months ago we conceptualised an iDea for one of our clients – Cochrane International – manufacturers of the fantastic ClearVu (www.cochrane.co) fence range. A company which has over the years shown innovation not only in the drudge industry of fencing, but Read more…
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