A few years ago, we were consulting to one a financial services client. Experience we thought was on our side when introduced by a young digital guru (YDG). When we ran through what we thought was the best customer engagement/retention strategy for the clients requirements, we were halted in a tracks by aforementioned YDG “… we are natives to the digital space, you are an immigrant – the view we have is relevant to the Read more…
In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion, retention, and loyalty. In layman’s terms, this means getting a potential customer’s attention, teaching them what you Read more…
The Law of Monitoring Generally, the law allows you to monitor an employee’s communications in the workplace, with a few important exceptions. Here are the rules. Phone Calls Employers may monitor employee conversations with clients or customers for quality control. Some states require employers to inform the parties to the call — either by announcement or by signal (such as a beeping noise during the call) — that someone is listening in. However, federal law Read more…
We have just ended a long-term engagement with a software development company in Cape Town. Our terms of engagement were to provide external input into the management thinking of the company and to advise the CEO accordingly. One of our roles was to raise points which, due to the management structure, staff and line managers were not able to voice to the entrenched management, in essence, we acted as a bridge as well as to add Read more…
At first I thought I had a reverse Rip van Winkle moment when I went into the Standard Bank website a couple of weeks back. The home page is just shocking. The last time I saw a “Welcome to our website” was back in the mid 90’s when I oversaw the design (cringe) of the United Bank website (now ABSA). If you think I am having a moment take a look at this screen grab Read more…
We’d just like to draw attention to the fact that a couple of our zero27 email addresses have been used in SPAM attacks. It is a total nuisance for us – but is so easy for a spammer to do – simply put one of our email addresses in the “Reply-To” line of an email – result? We are being swamped with “Message Undeliverables” into our mail boxes of the affected accounts.
Nothing much has changed over the last 20 years it would seem – government is still getting taken for a ride by the Bullshit Brigade – I would love to know who is behind the web company? The real cost of SA’s most expensive website Mar 5, 2013 | Arthur Goldstuck The budget for South Africa’s most expensive web site yet makes for startling reading, writes Arthur Goldstuck, who pins down its cost. A screengrab Read more…
Two months ago we conceptualised an iDea for one of our clients – Cochrane International – manufacturers of the fantastic ClearVu (www.cochrane.co) fence range. A company which has over the years shown innovation not only in the drudge industry of fencing, but also simply in terms of adoption of technology to make them better. Case-in-Point: their latest iPad application which we conceptualised and developed in a mere 2 months (From iDea to iPad application in 2 months). It is also a Read more…
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http://www.bbc.co.uk/news/technology-19499879