Mastering SEO Skills: A Comprehensive Guide

Mastering SEO Skills: A Comprehensive Guide Mastering SEO Skills: A Comprehensive Guide In the ever-evolving landscape of digital marketing, SEO (Search Engine Optimization) remains a critical skill for any marketer or business owner. A well-rounded SEO skills suite encompasses various techniques and strategies essential for boosting online presence and driving Read more…

Essential SEO Skills for Digital Marketing Success

Essential SEO Skills for Digital Marketing Success Essential SEO Skills for Digital Marketing Success In today’s digital landscape, mastering SEO skills is crucial for any marketer aiming to achieve higher visibility and engagement online. This guide explores the fundamental aspects of SEO, from keyword research to technical SEO, providing insights Read more…

What is the customer lifecycle?

In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life Read more…

Email addresses used for SPAM

We’d just like to draw attention to the fact that a couple of our zero27 email addresses have been used in SPAM attacks.  It is a total nuisance for us – but is so easy for a spammer to do – simply put one of our email addresses in the “Reply-To” line Read more…

From iDea to iPad application in 2 months

Two months ago we conceptualised an iDea for one of our clients – Cochrane International – manufacturers of the fantastic ClearVu (www.cochrane.co) fence range.  A company which has over the years shown innovation not only in the drudge industry of fencing, but also simply in terms of adoption of technology to make them better. Read more…