A few years ago, we were consulting to one a financial services client. Experience we thought was on our side when introduced by a young digital guru (YDG). When we ran through what we thought was the best customer engagement/retention strategy for the clients requirements, we were halted in a Read more…
In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life Read more…
We’d just like to draw attention to the fact that a couple of our zero27 email addresses have been used in SPAM attacks. It is a total nuisance for us – but is so easy for a spammer to do – simply put one of our email addresses in the “Reply-To” line Read more…
Nothing much has changed over the last 20 years it would seem – government is still getting taken for a ride by the Bullshit Brigade – I would love to know who is behind the web company? The real cost of SA’s most expensive website Mar 5, 2013 | Arthur Read more…
Two months ago we conceptualised an iDea for one of our clients – Cochrane International – manufacturers of the fantastic ClearVu (www.cochrane.co) fence range. A company which has over the years shown innovation not only in the drudge industry of fencing, but also simply in terms of adoption of technology to make them better. Read more…
http://businessnews.howzit.msn.com/business-gallery.aspx?cp-documentid=251575182#image=21
http://www.bbc.co.uk/news/world-europe-19467308
The following story is interesting: It’s about a man convicted of drunk driving. we’re all familiar with the brand in the library stock photo that was used. What are the effects in the digital world of running that photo with a story that is not directly related to the story Read more…
http://www.bbc.co.uk/news/technology-18827211
http://www.bbc.co.uk/news/technology-18813237